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26 October 2025 Porsche recently shared an official announcement detailing its strategy for the foreseeable future. At first sight, it could look like the company is going back on its electrification plans after a few years of relatively underwhelming performances and...

28 September 2025 A while back I reviewed a trend consolidating in the luxury automotive industry that saw established automakers drawing from their heritage to create distinctive designs and perpetuate the values that distinguish a brand from the rest of the industry....

26 May 2025 Following up on the first half of the Luxury Automotive Strategy and Marketing online course published a while back, the second half is now available on Udemy at the link HERE. As for the previous one, this course too is thought for enthusiasts and...

23 April 2025 Times of uncertainty and overall luxury market slowdown as highlighted in previous articles have brought difficulties to several brands in the segment. However, regardless of current and recent success or struggles, trends in brand, diversification,...

18 March 2025 Aston Martin is another luxury automaker that has gone through significant changes in a short time. After the IPO, and the difficult pandemic period sales and financial performance suffered a slowdown that resulted in layoffs and the start of its...

17 February 2025 2024 has been a difficult year for Stellantis’ top-tier luxury brand despite undergoing a deep image renewal with a new product line to match. A while back I wrote about Maserati’s renovated marketing communication on the eve of the release of the MC20...

14 October 2024 The current luxury automotive landscape is shaped by a specific trend that has influenced various players and could increasingly define new products in the near future. In a way, it might even seem like the industry is going backwards. But the truth is...

16 April 2023 The luxury automotive sector showed significant resilience over 2020 as the Covid pandemic broke out. While the wider sector has been faltering in its recovery, the luxury segment kept growing in the following year and in 2022 as well. Along with the...

15 May 2022 On the occasion of Earth Day, Aston Martin unveiled its new sustainability strategy called Racing.Green. which sets a new benchmark for the company’s next decade. Over the past few years, Aston Martin too, following the industry trend dictated by...

23 March 2022 In 2021 Aston Martin reported strong sales, close again to its 2018 all-time high (just 4% less) almost doubling its 2020 figures. Financial performance too shows positive signs. Despite being still far from that of some of its competitors, every...

02 March 2022 Pretty much everyone by now has seen the spy shots of Ferrari’s upcoming SUV (or FUV for Ferrari Utility Vehicle) Purosangue leaked a few days ago, way ahead of its launch. Just a few days later the automaker, as expected, reported record results for...

11 January 2022 On Monday, Maserati announced its entry in the Formula E Championship starting from the 2022-23 season. This is not just a first for the Trident house, but a first for Formula E itself which sees the first Italian manufacturer entering the...

06 January 2022 NFTs (Non-Fungible Tokens) have been around for a while, but only in 2021 we have seen this space literally boom. And this trend in technology directly linked to that of cryptocurrencies and blockchain, among others, is gradually affecting every...

08 December 2021 On Monday Porsche revealed its Vision GT Concept. A futuristic racing car that will be featured in the upcoming Gran Turismo 7 releasing early in 2022 as a Play Station exclusive. *Source: Porsche Media This is only the latest concept designed by an...

24 November 2021 Last weekend at Ferrari’s Finali Mondiali held at Mugello Circuit in Tuscany, the company presented the highly anticipated new entry in the Icona Series started back in 2018 with the presentation of the Monza SP1 and SP2. This time made its first...